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Ben Davis From Fitness Marketing Agency on Marketing Strategies for Boutique Gyms
On this episode of the ‘Fitness Business Authority Podcast’, Ben Davis, owner of ‘Fitness Marketing Agency’ reveals the systems he is using to acquire new clients, build relationships, and retain existing clients. He also reveals the simple changes fitness professionals can make to boost sales and grow their business.
What You Will Learn In This Episode:
- How Ben and his team help fitness professionals grow their business and increase their income
- The common barriers preventing people from joining your gym, and how you can knock down those barriers to get more clients
- The power of print and how it can grow your business and maximise lead generation
- Should fitness business still be sending brochures, or are they old fashioned?
- How sending letters to past fitness clients could boost your business
- The power of physical marketing, and how to ask for a client’s address
- How to create a simple system to convert leads into life long clients
- What not to do when transitioning your business online
- Why Joe Wicks was so successful before COVID-19, and how he continues to grow
- The difference between benefits and feature. Which is more important?
- The common reasons why many fitness professionals fail, and how to ensure your business is sustainable
How to Contact Ben:
Fitness Marketing Agency Magazine
Fitness Marketing Agency Website
Learn More About Growing and Scaling Your Fitness Business
Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios
Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses
About the Author Liam Thompson
Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.