Business Lessons from a Fitness Copywriter - Joey Percia

Business Lessons from a Fitness Copywriter – Joey Percia

Joey is one of the exceptional copywriters who does personality-based sales copy mostly for health/fitness businesses. He is the author of the book, “Why Do You Hate Money?”. His book is a Fitness Marketing Guide to creating good content, crafting copy that converts, and mastering the science of selling without selling out.

Before he jumped into copywriting, Joey was a health and fitness professional. Now, he has turned into a badass copywriter and marketing consultant.

On today’s episode, Joey will give us tips on the process of crafting great copy. He will also share with us some details about his book, “Why Do You Hate Money?”

“Make sure you write stories to the right people.” – Joey Percia

Some topics that were discussed include:

Joey talks about his book, “Why Do You Hate Money?”
The Game by Neil Strauss
Benefits over Features when it comes to selling
Joey’s process in coming up with effective copy
His influences in copywriting
Useful tips on how to write a great copy
Why is storytelling an effective way of writing copywriting
The importance of good communication to achieve effective marketing
How does he find the process of writing a book
Joey’s Book Recommendation
Where to get his book, “Why Do You Hate Money?”

References & links mentioned:

Fitness Business Authority Podcast
Why Do You Hate Money? by Joey Percia
The Game by Neil Strauss
The Ultimate Salesletter by Dan Kennedy
The Adweek Copywriting Handbook by Joseph Sugarman
The Big Leap by Gay Hendricks

Contact Joey:

Joey’s Website

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.