Miles Halstead is a Director / Co Owner of Raise The Bar and brainchild of Reach Elite Performance Coaching. Miles has 20 years experience in the Fitness industry, starting in 1997 at a small independent gym, helping Bodybuilders with pre contest preparation.
Miles now specialises in executive coaching helping business owners gain more clarity, more emotional understanding of what makes them tick and getting them in peak mental and physical shape to dominate their business and home life.
On today’s episode, Miles talks about a number of interesting topics when it comes to running a fitness business. We talk over the importance of building a community, marketing a unique brand, getting traction on social media, he also explains the one skill all gym owners and leaders should have.
“Recruit the best trainers in the area. Because I believe your staff looks after your members, if you look after your members, they’ll look after your profit.” – Miles Halstead
Some topics that were discussed include:
- How Miles got started in the Fitness Industry
- The journey from being a Personal Gym Trainer to a Gym Owner
- What makes his business stand out from the market
- The marketing technique he uses that gets him customers
- The good, the bad and the ugly he learned in the Industry
- What you need to learn to start your own Gym business
- The packages they offer that make clients keep coming back
- The Facebook Retargeting strategy they use
- How they run classes and what you can get from signing up
- The big difference between having personalized option compared to a group session training
- What makes people stay loyal to your brand
- The opportunity within the boutique gym model
- The demographics of a commercial gym vs boutique gym
- The ONE problem most gym owners face
- A lesson learned from the first mentor and fitness trainer
References & links mentioned:
- Fitness Business Authority Podcast
- Soulcycle
- The Clarity Project by Liam Thompson
- Your Erroneous Zones by Wayne W Dyer
- Conversations With God by Neale Donald Walsch
- How I Bounced Back From Fitness Business Failure To Massive Success – Justin Devonshire
Contact Miles:
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