Business Lessons Learned from Launching Several Gyms - Miles Halstead | Fitness Business Authority
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Business Lessons Learned from Launching Several Gyms – Miles Halstead

Miles Halstead is a Director / Co Owner of Raise The Bar and brainchild of Reach Elite Performance Coaching. Miles has 20 years experience in the Fitness industry, starting in 1997 at a small independent gym, helping Bodybuilders with pre contest preparation.

Miles now specialises in executive coaching helping business owners gain more clarity, more emotional understanding of what makes them tick and getting them in peak mental and physical shape to dominate their business and home life.

On today’s episode, Miles talks about a number of interesting topics when it comes to running a fitness business. We talk over the importance of building a community, marketing a unique brand, getting traction on social media, he also explains the one skill all gym owners and leaders should have.

“Recruit the best trainers in the area. Because I believe your staff looks after your members, if you look after your members, they’ll look after your profit.” – Miles Halstead

Some topics that were discussed include:

  • How Miles got started in the Fitness Industry
  • The journey from being a Personal Gym Trainer to a Gym Owner
  • What makes his business stand out from the market
  • The marketing technique he uses that gets him customers
  • The good, the bad and the ugly he learned in the Industry
  • What you need to learn to start your own Gym business
  • The packages they offer that make clients keep coming back
  • The Facebook Retargeting strategy they use
  • How they run classes and what you can get from signing up
  • The big difference between having personalized option compared to a group session training
  • What makes people stay loyal to your brand
  • The opportunity within the boutique gym model
  • The demographics of a commercial gym vs boutique gym
  • The ONE problem most gym owners face
  • A lesson learned from the first mentor and fitness trainer

References & links mentioned:

Contact Miles:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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