Facebook Ads for Fitness Businesses - Emma Van Heusen | Fitness Business Authority
FBA Podcast - Emma Van Heusen -08

Facebook Ads for Fitness Businesses – Emma Van Heusen

Emma Van Heusen is a Facebook Ads expert. She runs an agency that predominantly specializes in health, fitness, physical therapy, and e-commerce businesses using two different funnels where the fitness funnel is more focused on lead generation while e-commerce is focused on generating sales from the ads.  

She was mentored by the Facebook Global Strategy team for 6 months. Joining this team has helped her gain knowledge about how the facebook algorithm works. This also gave her an edge to see how the team approaches Facebook Ads for the big brands they work with. Through this, she has been able to help other fitness professionals grow their business AND grow her business.

On today’s episode, Emma will tell how to use Facebook Ads effectively to grow your business. She will share tips on targeting the right audience and strategies to be a pro in lead generation.

“If you don’t really understand who your customers are, you might not have much of a business there.” – Emma Van Heusen

Some topics that were discussed include:

  • Emma’s entrepreneurial journey in fitness and e-commerce
  • The mistake 80% of people make using Facebook Ads
  • Tips on targeting the right audience for your fitness business
  • Why knowing who your audience is critical for Facebook Ads
  • Is using a video effective in retargeting audience?
  • Retargeting with Lead Generation vs. Conversion with Lead Generation
  • How Facebook Algorithm works
  • The effectivity of Facebook Page Post Engagement to small audiences
  • The three stages of Facebook Ads
  • How to run a funnel smoothly with a small budget
  • The rules of running Facebook Ads
  • Pieces of advice on circling back to your leads
  • Images and video clips that work on ads for fitness business
  • The proper approach in dealing with failed Facebook Ads
  • Emma’s book recommendation

References & links mentioned:

Contact Emma:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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