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Greg Mikolap on Challenges and Opportunities for Gym Owners During the Lockdown
On this episode of the ‘Fitness Business Authority Podcast’, Greg Mikolap, owner of ICON gym in Maidenhead, reveals the effects COVID has had on his fitness business, and how he has adapted and overcome the challenges to grow. Greg also reveals what fitness business owners should be focusing on to retain clients and boost sales.
What You Will Learn In This Episode:
- How Icon gym successfully transitioned from offline to online
- The systems icon gym created to become successful during the lockdown
- How to create a personalised fitness product online to boost sales
- The devastating effects COVID had on gym and studio owners, and how Greg overcame the challenges to grow his business
- How Greg built his business back up after losing a third of his members
- Simple ways Greg brought members back to his gym after lockdown
- How COVID has helped improve Icon gym, and how it can help improve your fitness business
- The real reason Greg is calm and relaxed about the future of his fitness business
- How to create loyal clients for your fitness business
- What it means to go above and beyond for your clients, and how it can grow your fitness business
- Creating scarcity: How it can boost sales for your fitness business
- How Icon gym continued to profit every month during lockdown
- The lessons COVID has taught small fitness business, and how to use them to get more clients and grow
- How to increase client retention by understanding what your fitness clients really need
- Gym equipment: is it really that important for attracting and retaining clients?
How to Contact Greg:
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About the Author Liam Thompson
Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.