How Adding Value can Attract New Clients To Your Fitness - Mike Samuels | Fitness Business Authority
FBA Podcast - Mike Samuels -09

How Adding Value can Attract New Clients To Your Fitness – Mike Samuels

Mike is a former fitness pro turned copywriter. He specializes in writing e-mail copy, sales letters and video scripts. He is also a firm believer in building a bond with his audience rather than using cliché closing tactics. Today, Mike’s copy has generated over 53 million for clients and he is currently a copy coach in Clients on Demand. He wrote articles that were published on EliteFTS, Livestrong, Kettlebell Inc, and in STACK Magazine.

In his spare time, Mike enjoys travelling with his girlfriend and visiting independent coffee shops, and spending time on Facebook dropping sarcastic but entertaining quips with his posts.

On today’s episode, Mike will share his journey from being a personal trainer in the gym to being one of the best copywriters in the fitness industry. He will give tips on crafting great headlines and building strong relationships with clients by ADDING value.

“If you want to have a successful business, value has to be at the very heart of it.” – Mike Samuels

Some topics that were discussed include:

  • Mike’s background in copywriting & coaching
  • His transition from being a personal trainer in a gym to a successful copywriter
  • The legends and 3 influences in Mike’s copywriting
  • Tips on where you can get ideas in crafting your copy and headlines
  • Good offer vs Bad offer in copywriting
  • How personal trainers can start and be successful in copywriting
  • The effective ways in driving clients to be aware and trust your business
  • The two levels of client’s awareness of a business
  • Why it is easy to stand out in the fitness business industry
  • The importance of building strong relationships with clients and giving them value
  • Mike’s book recommendation
  • How to get connected with Mike

References & links mentioned:

Contact Mike:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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