How Being Authentic Will Captivate and Charm Your Ideal Customers and Grow Your Fitness Business - Ollie Matthews

How Being Authentic Will Captivate and Charm Your Ideal Customers and Grow Your Fitness Business – Ollie Matthews

When he lost his father at a young age, it turned his life around in a very unhealthy way — binging on comforting food. He also became a victim of bullying. These struggles became his catalyst and motivation to prevent people to go through the same brawl he fought hard to overcome.

Fitness coach and now a bestselling author, Ollie Matthews just released his book “One Day Body Upgrade” This book is the blueprint of every busy man to look good, feel great, and reach their full potential. It goes through the “5 Pillars of Health” which he calls the “5 M’s” – madness, money, movement, marriage, and mindset.

On today’s episode, Ollie highlights the significance of being AUTHENTIC in who you are and what you do in the fitness industry. Also, he reveals his #1 motivation for wanting to create impact for people and helping them convert their setbacks to a great comeback.

“It’s less energy wasted when you are really AUTHENTIC.” – Ollie Matthews

Some topics that were discussed include:

Why you should read Ollie’s best-selling book, “One day Body Upgrade”
The 5 M’s of health explained
Why AUTHENTICITY is important to becoming an effective influencer
How losing his father inspired him to change people’s lives
The psychological reasons why people have “trigger” food
How to deal with JEALOUSY in the fitness industry
Which companies got the biggest impact in the world today
Why it is impossible to give an impact to everyone in today’s world
How to influence people despite the impossibility to impact everyone
Ollie’s book recommendation
How to connect to Ollie Matthews

References & links mentioned:

Fitness Business Authority Podcast
The One Day Body Upgrade by Ollie Matthews
The Kindness Diaries on Netflix
Facing the Frozen Ocean by Bear Grills

Contact Ollie:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.