How To "Lift the Bar" on Your Fitness Business Marketing - Chris Burgess | Fitness Business Authority
FBA Podcast - Chris Burgess -02

How To “Lift the Bar” on Your Fitness Business Marketing – Chris Burgess

Chris Burgess is a certified personal trainer. He is the owner of Lift The Bar, a company that aims to help increase the awareness and appreciation of Personal Training as a profession. His company has 2 main goals, One of which is to offer a personal trainer education program with short online mini courses, in person workshops, and webinars. The other aspect is their gym, which is located in Paulton England.

On today’s episode, Chris will share some marketing strategies on how to effectively get connected to your audience and how to keep them engaged with your adverts. He will also be sharing some nuggets about his company, Lift The Bar.

“Sincerity means the world. Don’t forget everyone wants to feel understood, everyone wants to feel valued, everyone wants to feel like when they pay for a service, the outcome is very important.” – Chris Burgess

Some topics that were discussed include:

  • What is and Why Lift The Bar
  • Consumer Psychology and how it affects his business
  • Knowing Your ideal audience & Lift The Bar’s target market
  • How to effectively get connected to your audience
  • Chris’ take on valuing the leisure time of your clients
  • The different adverts he used and how he strategized those ads
  • The marketing spillover effect of making adverts emotively & constructively
  • Tips on writing an advert that would get your future clients engaged
  • Taking note of your client’s pain points and making the pain go away
  • Education & Dialogue are key factors to a successful fitness business
  • The logic behind offering trials to clients
  • Chris Facebook group and how it became a craze
  • Some strategies he used to grow his business
  • How to connect with Chris

References & links mentioned:

Contact Chris:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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