How To Overdeliver and Keep Members For Longer With UK Personal Trainer of the Year - Sam George | Fitness Business Authority
FBA Podcast - Sam George -25

How To Overdeliver and Keep Members For Longer With UK Personal Trainer of the Year – Sam George

The owner and head coach of the rolling Sam George Fitness (SGF) in East London, Sam is also UK’s Lift The Bar Personal Trainer of the Year. And if those achievements were not enough, he is also a nutritionist whose core values of being passionate and understanding the needs of his clients allows him to deliver life-changing transformations and results for his clients.

SGF is committed to helping people achieve their fitness goals through their three areas of expertise– personal training, small group training, and expert coaching.

On today’s episode, Sam talks through how to build your client retention in the fitness business. He shares the importance of having a solid CONNECTION and COMMUNICATION with your clients. And lastly, he shares some juicy updates on Sam George Fitness and how they do so well with their marketing strategy.

“It’s really important to make people comfortable and make a CONNECTION with people.” – Sam George

Some topics that were discussed include:

  • Sam’s journey to becoming the Personal Trainer of the Year
  • The importance of marketing and gym environment to be ahead of the game
  • Connection with your clients as a key to being an effective trainer
  • What the LIFETIME value of clients is
  • How to make your clients engaged in your fitness business
  • How does Sam George Fitness OVERDELIVER
  • What to look forward to in Sam George Fitness
  • How much they charge for personal and small group trainings
  • Why you should go to Sam George Fitness’ small group trainings
  • How they execute their MARKETING opportunely
  • SGF programs for women and MOMs
  • His book recommendation
  • How to get connected with Sam

References & links mentioned:

Contact Sam:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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