How To Use Facebook Ads To Sell Fitness and Personal Training - Liam Thompson & Matt Murphy | Fitness Business Authority

How To Use Facebook Ads To Sell Fitness and Personal Training – Liam Thompson & Matt Murphy


On this episode of The Fitness Business Authority Podcast Liam and Matt are chatting about Facebook ads for fitness businesses and in particular, how to use them to get more clients and grow your fitness business faster.

On today’s episode, we talk about Facebook Marketing applied to fitness business owners. I’ll also share the basics from understanding the buyer’s journey, what this means for you and  what happens after posting call to action in the ads.

Lastly, I will share some of my best tips on how to grow your fitness business using Facebook ads including what images to use and ewaht not to use.

“Being specific in who you target, being specific in your offer, and being specific with what exactly you want someone to do.” – Liam Thompson

Some topics that were discussed include:

  • Why BEING SPECIFIC is an important factor in Fitness Facebook ads
  • What are the 3 stages of the BUYER’s JOURNEY
  • How understanding the buyer’s journey in your fitness business and applying it to your ads can help you get clients
  • Why Facebook Ads don’t work for everyone
  • How to grow your fitness business by strategically running ads on Facebook
  • How Facebook ads made fitness business lazy with their marketing
  • What images should be used in your ads and what shouldn’t
  • How your headline should be formatted and written in your ads
  • The A.I.D.A approach
  • Liam’s recommendation on what CTA’s to use
  • What happens after your CTA’s
  • Lessons fitness business owners can learn from Netflix’s Fyre Fest Documentary
  • Lead generation: the magic of e-mail marketing and following-through

References & links mentioned:

Contact Matt:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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