Marketing a Fitness Business from Scratch - Matt Murphy - Fitness Business Authority
FBA Podcast - Marketing a fitness business from scratch -20

Marketing a Fitness Business from Scratch – Matt Murphy

Matt is becoming a regular feature on the podcast, and rightly so because we are partners, and since we can’t get enough of Matt from the previous episodes, Matt is back to give us more knowledge, this time paying particular attention to restarting your business from scratch.

This is a good one because this question is asked ALOT in business.

On today’s episode, Liam and Matt share how to restart a fitness business from scratch. In addition, Matt shares stories with how he helped clients rebuilt their fitness businesses.

And lastly, they talk through how to come up with an effective marketing strategy.

“Build your audience and then test things with them.” – Liam Thompson

Some topics that were discussed include:

  • The THREE things to do when you restart a fitness business from scratch
  • Why building an EMAIL LIST is vital to your marketing
  • How often should you email your list
  • How many audiences should you have
  • Why building your audience first is important
  • The next thing to do after you built your list, audience, and concept
  • Why giving free trial can be an effective marketing strategy
  • Why weight loss program is hard to market and how to make it easy
  • How to set your pricing models and training program
  • The main key to making your training program a hit

References & links mentioned:

Contact Matt:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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