Profit By Selling The Destination and Not The Journey in Your Fitness Business - Liam Thompson & Matt Murphy | Fitness Business Authority

Profit By Selling The Destination and Not The Journey in Your Fitness Business – Liam Thompson & Matt Murphy


Matt Murphy is not just my business partner in InternetFitPro & Active Fitness Marketing but also a regular guest here in the Fitness Business Authority podcast. Today he is back to share some more tips on how personal trainers and gym owners can sell more and get more people in their classes.

On today’s episode, Matt & I will tell you why the holidays afford you/us/everyone(in business) a great opportunity to sell the destination instead of the journey. We will give you tips on what to consider when you are selling results, and how to figure out the goals of your prospect.

“The quicker you can deliver results as a fitness professional, the easier it will be to sell.” – Liam Thompson

Some topics that were discussed include:

  • Why it is beneficial to use holidays to sell
  • How to sell the “destination” instead of the “journey”
  • What to consider when you are selling the “results”
  • How to know what results your clients want
  • What questions to ask a client to reveal fitness goals
  • The very FIRST thing you have to do before you sell in the fitness business
  • Liam’s main offer which made him sell his boot camp training
  • How to get connected with Matt & Liam

References & links mentioned:

Contact Matt:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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How To Use Facebook Ads To Sell Fitness and Personal Training - Liam Thompson & Matt Murphy | Fitness Business Authority says February 27, 2019

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