Raising Standards in the Fitness Industry - Jean-Claude Vacassin - Fitness Business Authority
FBA Podcast - Jean-Claude Vacassin - Raising standards in the fitness industry

Raising Standards in the Fitness Industry – Jean-Claude Vacassin

If you are planning to build or indeed are building a fitness business, you will want to listen to today’s episode and hear from an OG in the fitness business space. Our guest today is the founder of W10 in west London, one of the country’s most successful fitness businesses where the annual attrition rate is 2% and average lifetime value of a client is three years and more.

With his expertise in coaching trainers, gym owners, sports brands, corporate businesses and film companies, it fueled him to build the International Fitness Business Alliance, a business consultancy service focused on the fitness industry.

On today’s episode, Jean-Claude lifts the shroud of mystery and tells us more about the International Fitness Business Alliance – their mission and services. With his expertise in the fitness industry, he shares his insights on what’s stopping gym owners from scaling up their business and some recommendations to overcome those block.

“One of the major problems of fitness business owners is they try to wear too many hats.” – Jean-Claude Vacassin

Some topics that were discussed include:

  • Who/what is the International Fitness Business Alliance
  • The standards that should be raised in the fitness industry
  • What’s stopping gym owners from scaling
  • The set of systems they recommend to fitness business owners
  • The perks you get from joining the IFBA
  • Jean-Claude’s fitness business journey
  • Some wisdom for studio personal trainers aspiring to build their own gym
  • How the gym industry has evolved in time
  • Details on their educational summit: IFBA Live
  • His book recommendation to prospective gym owners
  • How to get connected with Jean-Claude

References & links mentioned:

Contact Jean-Claude:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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