Setting Your Fitness Business Website Up For Maximum Leads - Matt Murphy - Fitness Business Authority
FBA Podcast - Matt Murphy -19

Setting Your Fitness Business Website Up For Maximum Leads – Matt Murphy

 

As the saying goes, “No man is an island” and nowhere is that more true than in business. Today you are going to be listening to one of the most reliable business partners one can have, Matt has been a personal trainer for 17 years. A few years back when we met, he was working in gyms, boot camps, and running a personal studio. Along the way, he developed a frustration with web developers and that’s when he ended up starting to build his own website. Before he knew it, his friends in the fitness business field are calling for his help with building their own.

On today’s episode, Matt goes over how you can grow your fitness business using your website. He reveals the TOP mistakes personal trainers make and the steps to strengthening customer engagement.

“People try to sell personal training and that’s not the thing. We want to sell the benefits that they’re actually gonna get from your service.” – Matt Murphy

Some topics that were discussed include:

  • A brief introduction to Matt’s fitness business journey
  • The TOP mistakes fitness business owners and personal trainers make
  • The main essence of building your fitness business website
  • The FIRST step in the journey to make your clients aware
  • Why it is important to establish your business’ social proof
  • The concept of Low Barrier to entry
  • The accelerate system — how to build your website and attract clients
  • Matt’s book recommendation
  • How to get connected with Matt

References & links mentioned:

Contact Matt:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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