December 7, 2018

FBA Podcast - Thomas Plumer -The Future of The Fitness Industry

The Future of The Fitness Industry – Thomas Plummer

Thomas Plummer is literally a legend within the fitness industry. He has been in the field for a long time helping people build better businesses. For most of his career, he has been the go to guy to people aspiring to be a pro in the fitness business and making a decent living from their business. He does consulting and workshops around the world. He is more focused now working with the training gyms and with mainstream guys who want to convert their big boxes to training businesses. He is also the author of 10 books specifically written for fitness business owners aspirants and experts.

On today’s episode, Thomas shares his perspective on the future of the fitness industry and training gyms. He gives us a preview on what a HYBRID training gym is and what makes it exceptional. And lastly, he talks about his new book.

“You build a gym to attract people.” – Thomas Plummer

Some topics that were discussed include:

Thomas’ entrepreneurial journey in the fitness business
Who Thomas prefers to help
What the future of fitness business and training gyms is
How good CUSTOMER SERVICE can help your business leave the competition behind
What training gyms are missing out nowadays
The evolution of training gyms revealed
The two types of clients and how to approach them FITLY
Franchising technique of Orangetheory Fitness and F45 Fitness
What makes a MODERN or HYBRID training gym stand out
Why is it important to chase the RIGHT clients
His book recommendation
How to get connected with Thomas

References & links mentioned:

Fitness Business Authority Podcast
One Hundred Thirteen Million Markets of One by Chris Norton
How to Make More Money in the Fitness Industry by Thomas Plummer
The Soul of a Trainer by Thomas Plummer

Contact Thomas:

Subscribe & Review The Fitness Business Authority Podcast

Thanks for tuning in to this week’s episode of The Fitness Business Authority Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Share0

Tweet0

About the author

Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media.

He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online.

Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses.

Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.