The Importance of Growing an Audience To Sell More Fitness - Liam Thompson & Matt Murphy | Fitness Business Authority
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The Importance of Growing an Audience To Sell More Fitness – Liam Thompson & Matt Murphy


There is never an easy way to build an audience for your fitness business because truth be told, you will need all of these ingredients: patience, courage, resourcefulness, authenticity, and hard work.

Sometimes that list goes on and on and on and on.

On top of that is the reality that creating a community takes time and in today’s “results now” society not a lot of businesses are prepared to do that. It will take a lot of time and it will test your dedication in the long run.

Collectively, our first tip would be… start a conversation now.

On this episode of The Fitness Business Authority Podcast, Matt & Liam  share  insights on how to effectively grow an audience for your fitness business.

We will reveal what you’re totally missing out and doing wrong for the longest time in your marketing. And also, we tell you where you can access that one-stop resource for your fitness business.

“Try to nurture a relationship with someone until they get to a point that they trust you enough to ask you for help” – Liam Thompson

Some topics that were discussed include:

  • The importance of building relationships in your fitness business
  • How to grow your audience of people interested in what you have to sell
  • The biggest mistakes fitness business owners make when it comes to client attraction
  • What is a LEAD MAGNET and how to use it to grow your email list
  • The importance of building relevant content on social media platforms
  • Why you should be consistent in all the social media platforms you appear on
  • Three simple steps to encourage someone to buy your product or service especially if you area small gym

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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