August 23, 2018

The Secret Sauce to Overcoming Hurdles in Your Fitness Studio Marketing – Rahz Slaughter

As well as being a full-time dad and husband, Rahz owns multiple fitness studios, he is an author, a speaker and an entrepreneur. For the last 18 years, he has been helping people create a better version of themselves by using fitness and the power of mindset. Today, he is creating impact in the fitness industry by coaching, consulting and sharing the same strategies that he uses in his businesses with other fitness professionals to help them build their businesses.

On today’s episode, Rahz breaks down the systemization approach he takes when it comes to managing a fitness business. He shares his knowledge and the experiences that humbly brought his business to where it is today. If you aspire to build a fitness business you will want to listen for Rahz’ tips on How to be a successful business owner.

“If you find something that works, you keep doing it until the wheels fall off.” – Rahz Slaughter

Some topics that were discussed include:

Why Systemization and what are the key elements
Why Rahz’ fitness business STANDS OUT from everyone else
Walking the line between being a “specialist” instead of being a “generalist”
The principles of nutrition which Rahz applies to his clients
Why having your ideal avatar in the market is critical
The effectiveness of 1on1 training vs Big Group Training
The secret sauce to overcoming the hurdles in your marketing
Why sharing success stories to your prospects is powerful
Rahz’ pieces of advice to aspiring studio gym owners
“Turnover for vanity, Profit is for sanity but Cash is reality.”
His book recommendations
How to get connect with Rahz

References & links mentioned:

Contact Rahz:

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About the author

Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media.

He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online.

Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses.

Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.