Using Email Marketing to Build Know Like & Trust in Your Fitness Business - Shari Friedman | Fitness Business Authority
FBA Podcast - Shari Friedman -05

Using Email Marketing to Build Know Like & Trust in Your Fitness Business – Shari Friedman

Shari is both a marketing expert and a fitness professional. She has been working with a number of online fitness entrepreneurs. She worked for them as a freelance email copywriter, copy editor, marketing assistant among a host of other business building activities.

Her client list include Elliott Hulse, Coach Scott Abel, Vince DelMonte and Clinical Hypnotherapist Steve G. Jones and Yuri Elkaim.

On today’s episode, Shari will educate us on email marketing and how to use it effectively to build and grow your business. She will also give us tips on how to craft email headlines that GRAB attention.

“Once you have built your tribe and you have become their influencer, that’s when the email marketing really kicks in and makes a difference.” – Shari Friedman

Some topics that were discussed include:

  • Shari’s fitness entrepreneurial journey
  • How she mastered the art of email copywriting and email marketing
  • The difference between email copywriting and writing sales copy
  • How to get traffic to your Facebook Page using email marketing
  • There’s more commitment with opening emails than with Facebook
  • Email marketing is about building relationships
  • The main purpose of email marketing
  • Side stories of coaching/mentoring in a business
  • The average percentage of sales you make from an email list
  • Shari’s tips on entrepreneurs starting to build their email list
  • How to craft a brilliant email marketing headlines
  • Bryan Sanders and his marketing strategy
  • How to get connected with Shari

References & links mentioned:

Contact Shari:

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About the Author Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media. He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online. Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses. Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.

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