September 20, 2018

Using High Ticket Offers To Attract New Gym Members – Jay Kane

Jay is from Dublin, Ireland. He is best known as the Head Coach of Impact Strength and Performance (ISP). They have gyms in UK. They have an academy where they train fitness instructors and personal trainers. He has been in this business since 2011 and over the last few years, they have helped personal trainers turn to gym owners.

On today’s episode, Jay tells us the TOP 3 questions to ask yourself before you start your fitness business. He reveals the two issues people face that challenge their growth personally and professionally. And lastly, he lays out why it is important to be a good communicator and why it pays to be authentic.

“Sometimes being part of a big team or being a smaller cog in a big wheel can be more beneficial for you in the long run.” – Jay Kane

Some topics that were discussed include:

The two call to action Impact Strength and Performance (ISP) uses for business growth
The meaning of low barrier offer and high ticket offers mean
The mistake ISP made in the beginning of their business
Why ACCOUNTABILITY is the key to your ability to charge more
The TOP 3 questions to ask yourself before you start running your fitness business
Two issues people face that hinder them from excelling in their fitness business
Why Jay views fitness as a “domino”
Why it is important for a coach to communicate his values to his clients
Determining pain points is VITAL in marketing
Why training is DIFFICULT to sell
How sharing stories and fitness journey to your clients help you gain their trust
Why people suddenly stop following the content you put out on social media
The essence of AUTHENTICITY
Jay’s book recommendation
How to get connected with Jay

References & links mentioned:

Contact Jay:

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About the author

Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media.

He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online.

Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses.

Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.