January 10, 2019

Using Podcasts in Your Fitness Business (and other stuff) – Tega Diegbe

Content Content Content. Content marketing looks like it is going to be the buzzword for 2019. Wouldn’t it be great if there was a way for you to create content whilst building up your network without having to stare at the “Blank Screen of Death” would you do it?

That was a trick question, and if your answer wasn’t YES, then you DEFINITELY need to listen to today episode.

Fair warning, this kinda develops into a mini rant session but there is useful content for you to take away and implement.

On today’s episode, Tega will share the reasons why PODCASTING is a great conversion mechanism. When dealing with business in general, he will reveal the common mistakes people are making with Social media. And lastly, he shares some tips on running your business like a pro.

“Don’t think about your offers and what you’re gonna put out because it’s just half of the recipe. FIGURE OUT what problems are you trying to solve.” – Tega Diegbe

Some topics that were discussed include:

Why PODCASTING is a great conversion mechanism
The rarely spoken about benefits of Podcasting
Why podcasting is great for building relationships
The mistake people make when dealing with social platforms
Why he turns down some clients and maybe you should too
What’s wrong in the mentality of business nowadays
Why strategy will always trump systems
The problems fitness businesses should be aiming to speak to and solve
Why determining the problems to provide solutions for is the KEY
Why Weight Watchers and Men’s Health are successful
Mark Whitehand’s FB article: MOST ‘Fit Pro’s DO NOT know about this
Tega’s book recommendation to people starting a business and been in the business
His exceptional values in doing business with his clients
How to get connected with Tega

References & links mentioned:

Fitness Business Authority Podcast
MOST ‘Fit Pro’s DO NOT know about this Article by Mark Whitehand
The Go-Giver by Bob Burg
Profit First by Mike Michalowicz

Contact Tega:

Tega’s Facebook

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About the author

Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media.

He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online.

Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses.

Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.