Yvonne is a coach and the founder of Action Boot Camp, which used to be known as the largest boot camp in the UK and at one point ran at nine different locations at one time. Yvonne has been around the fitness industry since 2010. In 2012, together with her ex-partner, they won “New Entrepreneurs of the Year”.
Her background is in journalism that is why she knew her way around media. She has 25 years of journalism experience in TV, radio, newspapers, and magazines. She is also the creator of the Big Me Up Media, which focuses on training and mentoring coaches of different fields on using publicity effectively.
On today’s episode, Yvonne shares the top 5 reasons why Instagram is the most brilliant platform for fitness business owners to sell the products/services. Also, she will give us a bunch of tips and strategies on how to boost your sales by using Instagram.
“You have to be careful with what you are putting out there.” – Yvonne Bradley
Some topics that were discussed include:
- Yvonne’s background in the media industry
- How she transformed her business from using traditional media to social media
- 5 Reasons Why Instagram is the best platform for social media
- How to sell your product/services through Instagram
- The stories feature of IG to showcase and sell your product
- How to link your business page from your IG (Click the link in the Bio)
- Brief story on Snapchat vs. Instagram
- The mistakes entrepreneurs are making when using Instagram
- 5 strategies on how to grow your business by using Instagram
- Stick to business account and not to your personal account
- How to use your Facebook profile to leverage your business
- Tips on branding the pictures that you post on Instagram
- 5 Themes of Big Me Up Media
- Yvonne’s Book Recommendations for Fitness Business Owners
References & links mentioned:
- Fitness Business Authority Podcast
- The Compound Effect by Darren Hardy
- Feel The Fear And Do It Anyway by Susan Jeffers
- The Big Leap by Gay Hendricks
- The 4-Hour Workweek by Tim Ferriss
- Linktree
- Pexels
- Adobe Spark
Contact Yvonne:
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