Joey is one of the exceptional copywriters who does personality-based sales copy mostly for health/fitness businesses. He is the author of the book, “Why Do You Hate Money?”. His book is a Fitness Marketing Guide to creating good content, crafting copy that converts, and mastering the science of selling without selling out.
Before he jumped into copywriting, Joey was a health and fitness professional. Now, he has turned into a badass copywriter and marketing consultant.
On today’s episode, Joey will give us tips on the process of crafting great copy. He will also share with us some details about his book, “Why Do You Hate Money?”
“Make sure you write stories to the right people.” – Joey Percia
Some topics that were discussed include:
- Joey talks about his book, “Why Do You Hate Money?”
- The Game by Neil Strauss
- Benefits over Features when it comes to selling
- Joey’s process in coming up with effective copy
- His influences in copywriting
- Useful tips on how to write a great copy
- Why is storytelling an effective way of writing copywriting
- The importance of good communication to achieve effective marketing
- How does he find the process of writing a book
- Joey’s Book Recommendation
- Where to get his book, “Why Do You Hate Money?”
References & links mentioned:
- Fitness Business Authority Podcast
- Why Do You Hate Money? by Joey Percia
- The Game by Neil Strauss
- The Ultimate Salesletter by Dan Kennedy
- The Adweek Copywriting Handbook by Joseph Sugarman
- The Big Leap by Gay Hendricks
Contact Joey:
Subscribe & Review The Fitness Business Authority Podcast
Thanks for tuning in to this week’s episode of the The Fitness Business Authority Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
