October 5, 2018

How I Built My Bootcamp Business By Using Daily Deal Sites – Leon Melincenko

Seven years ago, Leon started a bootcamp called Summer Fitness Team Training. Big shift occurred when he started to enjoy creating the workout more than doing it. He sold his bootcamp and moved to Spain to achieve his goal — to productize his knowledge online.

Leon is now the owner of Unique Bootcamp Workouts, The Workout Design Club Elite, and the author of over 30 fun & extremely far-out bootcamp manuals.
On today’s episode, Leon shares the pivotal peak in his life after selling his trusty boot camp. He imbues the importance of sticking to ONE marketing strategy in doing your fitness business. Also, he introduces the concept of Groupon a way to attract more clients.

  “Follow one person for three months and see what happens. If the majority of trainers did that one thing, I think it’s a massive improvement in the business.” – Leon Melincenko

Some topics that were discussed include:

• A brief introduction on Leon’s fitness business journey• What a bootcamp workout is
• His transition from managing a bootcamp to online fitness business
• How to build a concrete email list
• Why it is ideal to stick to ONE strategy or mentor to grow a fitness business
• The concept of GROUPON and how it can be an effective marketing strategy
• Leon’s book recommendations
• The scientific POV on the Law of Attraction – SEN
• How to get connected with Leon

References & links mentioned:

• Fitness Business Authority Podcast
• Think and Grow Rich by Napoleon Hill
• The Master Key To Riches by Napoleon Hill

Contact Leon:

• Leon’s Website
• Workout Design Club’s Website

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About the author

Liam Thompson

Liam Thompson is an online marketing consultant for businesses helping them attract more clients though their websites and online media.

He has been a coach in the fitness industry for the last 5 years because of his deep passion for helping people achieve their goals in life. In fact he helped hundreds of people lose weight and get healthy and change their lives and to date we have helped over 50 personal trainers build their fitness businesses online.

Liam has been a speaker at the biggest Fitness Marketing seminar in the UK, worked on joint ventures with top internet marketing experts and helped some of the Biggest Names in the Fitness Industry with the online part of their businesses.

Originally from Ballymena in Northern Ireland Liam now lives in Wilmslow, Cheshire with his wife and son and spends his spare time keeping fit and playing football. Liam is also an avid supporter of Everton Football Club.