Not only is he the bestselling author of The Diabetic Muscle & Fitness Guide, Phil Graham is also a fitness educator who runs a massive fitness community for people with diabetes. He was diagnosed with diabetes at the age of 16 and from then on, he committed to developing his knowledge of health, fitness, and nutrition with the aim of helping diabetic people live unrestricted lives.
Today, Phil is well-known as one of UK’s Top Fitness and Nutrition Educators. As a business coach to fitness business owners, he uses a unique and indiscrimant approach of mentoring and provides cohesive evidence-based nutritional advice combined with a prestige level of strength and fitness coaching whether he is working with a professional athlete/trainer or a complete beginner.
On today’s episode, Phil chats with us about the certain things he recommends in a fitness business when it comes to online attraction, lead generation, automated marketing, networking, and building trust with your clients.
“There are so many people that don’t want to be ridiculed and challenged because they worry that they are not good enough. If you can overcome that then your potential is LIMITLESS.” – Phil Graham
Some topics that were discussed include:
- How to run a fitness business properly whilst avoiding conflict
- The importance of defining your business’ goals and principles
- Why talking directly to people who need your service is VITAL
- The issues and conflicts personal trainers face nowadays
- What is the catalyst for the growth of personal trainers starting their fitness business
- How to lose your business in a flash
- The IDEAL way of choosing business partners and team members
- Why niching doesn’t work
- Phil’s top pieces of advice to fitness business owners facing challenges
- What Impostor Syndrome is and how it affects a business owner
- The CORE values that are essential in managing a business
- Why challenges are crucial to personal growth and development
- Phil’s stories on his journey to self-fulfilment
- His book recommendation
- How to connect with Phil
References & links mentioned:
- Fitness Business Authority Podcast
- Letting Go by David R. Hawkins
Contact Phil:
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