Shari is both a marketing expert and a fitness professional. She has been working with a number of online fitness entrepreneurs. She worked for them as a freelance email copywriter, copy editor, marketing assistant among a host of other business building activities.
Her client list include Elliott Hulse, Coach Scott Abel, Vince DelMonte and Clinical Hypnotherapist Steve G. Jones and Yuri Elkaim.
On today’s episode, Shari will educate us on email marketing and how to use it effectively to build and grow your business. She will also give us tips on how to craft email headlines that GRAB attention.
“Once you have built your tribe and you have become their influencer, that’s when the email marketing really kicks in and makes a difference.” – Shari Friedman
Some topics that were discussed include:
- Shari’s fitness entrepreneurial journey
- How she mastered the art of email copywriting and email marketing
- The difference between email copywriting and writing sales copy
- How to get traffic to your Facebook Page using email marketing
- There’s more commitment with opening emails than with Facebook
- Email marketing is about building relationships
- The main purpose of email marketing
- Side stories of coaching/mentoring in a business
- The average percentage of sales you make from an email list
- Shari’s tips on entrepreneurs starting to build their email list
- How to craft a brilliant email marketing headlines
- Bryan Sanders and his marketing strategy
- How to get connected with Shari
References & links mentioned:
Contact Shari:
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